According to Merkle's research, millennial women are most interested in spending their hard earned money on experiences.
This doesn't mean that if you are selling jewelry your dead in the water, it means that both in your marketing and in your buying process, focus on the experience. Can you offer something unique in the buying process or help them feel a certain way when they use your products, or even in a product itself?
A great example of this is @fempowerbeauty's affirmation mirror decals. They check all the boxes.
✔️ Empowering
✔️ Aesthetic
✔️ Experiential
How can you apply these lessons to your own brand?
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