Communicating Cool
Windsports Hang Gliding
Windsports has always been a cool company – defining cool. Starting hang gliding on the west coast in the 80’s, giving back to the local community, literally fighting fires, and protecting the land. Even so, after 35 years that appeal was not getting through to their audience at large.
In order to breathe life back into the business that cool, big brother vibe had to be highlighted. Through organic marketing efforts and a rebrand, Vivify and Windsports has been able to soar (yes, we know it’s cheesy).
MAKIE Music
Strategy to Make MAKIE Bloom
Makenzie Bloomer knew she wanted to have a different sort of brand as a music artist. She wanted to make an impact. She needed to find her tribe and bring them a brand that exposed her zeal for building joyful community. After building a strategy with the Vivify team, in the summer of 2019 Makenzie launched MAKIE Music. She partnered with the communities around her to make a name for herself as a patriot of justice bringing peace and hope. See her latest release here
MAKIE Music
Tangent Recording
And the Magic Bean
At Vivify we are always on the lookout for magic beans. A magic bean is an idea or a dream, or sometimes even just a word. A magic bean always has the potential to make the world a better place. Maybe that sounds over the top and terribly optimistic, and it might be. Our goal is to plant that magic bean and tend to it till the stalk shoots up and makes a ladder into the clouds. For Tangent Recording, their magic bean was to give rights back to the recording musician in the film scoring business. That is why they built their recording studio. Coming to that understanding was just step one; after that Vivify got to create a Mini Brand book for them (in addition to marketing strategy) to help them identify their key audiences, how to reach them, and where to find them. We developed a tone and brand identity for them that gave them cohesion and understanding of where to invest into their business.